Sunday, May 18, 2014

Affordable smartphone market is worth INR 2800 Cr in India

A recent news item in The Economic Times indicates (http://economictimes.indiatimes.com/tech/hardware/affordable-smartphones-a-rs-2800-crore-opportunity-in-india-hari-om-rai-cmd-lava-international/articleshow/35297434.cms) that the affordable smartphone market in India is worth INR 2800 Cr. This is indeed a huge market to tap into. While ET indicates a price range of sub 12K INR, I actually think it is somewhere close to 5K INR.

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